End-to-end execution in Japan

Market sizing, competitor analysis and positioning, turned into a Japan-specific launch plan rather than a translated version of your global one.

• Market sizing and demand validation before you commit headcount
• Competitor and pricing analysis against Japanese incumbents
• Positioning and messaging built for Japanese buying behavior
• Localization strategy — what to adapt, what to leave alone
• Annual marketing roadmap with quarterly checkpoints

Paid and organic acquisition across the channels Japanese buyers actually use, run as a performance program with reported ROI.

• Campaign management across Meta, Google, X, TikTok and LINE
• Creative production: campaign assets, video, photography
• Landing page and funnel localization, not translation
• Performance marketing against acquisition and revenue targets
• Cross-border campaigns reaching both residents and inbound visitors

Direct access to a Japanese creator network through our marketing partner, with sourcing, negotiation and performance tracking handled end to end.

• Access to 5,000+ Japanese influencers and 25,000+ international creators
• Creator sourcing, negotiation and contracting in Japanese
• Campaign management from brief to delivery
• Product launch and seeding programs
• Performance tracking against reach, engagement and conversion

Japanese-language accounts run by native operators — content planning, publishing, community management and response handling.

• Content planning and production calendar
• Day-to-day account management in Japanese
• Community engagement and comment/DM response
• Platform-specific formats for Instagram, X, TikTok, YouTube and LINE
• Monthly reporting on growth and engagement quality

Press outreach and media partnerships into Japanese outlets, where relationships — not press releases — determine whether you get covered.

• Press outreach to Japanese trade and consumer media
• Media partnerships and paid-earned hybrid placements
• TV and digital collaboration opportunities
• Launch announcement planning and embargo management
• Japanese-language press material production

End-to-end event execution — venue negotiation, build, staffing and on-site operations — so you can run a physical launch without a local team.

• Event selection and venue negotiation
• Booth planning and creative production
• Staffing and local on-site operations
• Influencer collaborations tied to the activation
• Sampling, lead capture and data collection
• Post-event reporting and analysis

Trained hospitality staff deployed to your opening, pop-up or permanent site, drawn from the team that runs our own Tokyo venue.

• Grand opening and launch support
• Ongoing event operations staffing
• Customer experience management on the floor
• Hospitality training for your own hires
• Brand activation campaign staffing

Getting the product on shelves and on the marketplaces Japanese consumers buy from — including the physical fixtures, through our merchandise partner.

• Amazon, Rakuten and Yahoo! Shopping store setup and daily operation
• Listing localization, pricing and inventory operations
• Wholesale introductions to major retailers
• In-store promotion and sell-through support
• Capsule-toy machines, crane machines, photo booths, retail vending and digital signage — manufactured, installed and operated

Reaching the 30 million-plus international travelers who arrive in Japan every year, on the platforms they actually use in their home market.

• Market-specific campaigns for Korea, Taiwan, Hong Kong, China, SEA and Western markets
• Traveller journey design from discovery through to in-store
• Multilingual listings, map optimization and review platform presence
• Platform strategy per market — Instagram, TikTok, Xiaohongshu, Naver
• Operational readiness: multilingual staff, payments, reservations

Local partner sourcing and negotiation, run by operators who already have the relationships and can sit in the room in Japanese.

• Partner and distributor identification and shortlisting
• Introductions through an existing Japanese network
• Negotiation and commercial structuring in Japanese
• Strategic alliance and channel expansion
• Ongoing partner management and QBRs

KPI reporting that tells you whether Japan is working, early enough to change course or stop.

• KPI definition tied to your global reporting line
• Monthly campaign analysis and channel attribution
• Optimization recommendations with a cut/scale call on each channel
• Board-ready reporting in English